Our Strategy

A proven, scalable approach to building Africa's industrial food infrastructure

Four Pillars of Success

Our proven methodology for establishing and scaling industrial bakery operations across Africa

📍

Strategic Site Selection

Target cities with 5M+ population, weak industrial bakery presence, and strong urbanisation trends. Focus on capitals and major commercial centres where demand exceeds supply.

PILLAR 1
🏗️

Phased Development

Start with 50,000 loaves/day capacity, prove the model, then scale to 200,000+ loaves/day. Modular approach allows rapid expansion based on demand.

PILLAR 2
🤝

Local Partnerships

Partner with local distributors, women's cooperatives, and micro-retailers. Create shared value through job creation and economic empowerment.

PILLAR 3
💡

Technology Integration

Deploy modern equipment with remote monitoring, implement composite flour technology, and integrate renewable energy where feasible.

PILLAR 4

Implementation Roadmap

A step-by-step approach to launching and scaling operations in each new market

Month 1-3

Market Entry & Site Preparation

  • 1Finalise site selection and secure permits
  • 2Establish local partnerships and distribution agreements
  • 3Begin infrastructure development (power, water, access roads)
Month 4-9

Construction & Equipment

  • 1Build production facility with modular design
  • 2Install and test bakery equipment
  • 3Recruit and train core operational team
Month 10-12

Launch & Scale

  • 1Begin production at 30% capacity
  • 2Onboard distribution network
  • 3Ramp up to full capacity over 90 days
Year 2+

Optimisation & Expansion

  • 1Add production lines based on demand
  • 2Introduce value-added products
  • 3Replicate model in adjacent markets

Financial Model

Sustainable returns through proven economics and operational efficiency

$5-8M

Initial Investment

Per hub including equipment, infrastructure, and working capital

3-5 Years

Payback Period

Based on daily cash sales and high-volume operations

20-30%

Target IRR

Sustainable returns through efficient operations at scale

Revenue Streams

80%

Primary Revenue

  • Daily bread sales (B2B & B2C)
  • Wholesale to retailers
  • Institutional contracts
20%

Secondary Revenue

  • Value-added products
  • Flour trading
  • Distribution services

Risk Management

Comprehensive strategies to mitigate operational and market risks

🔗

Supply Chain

Multiple flour suppliers, strategic inventory buffers, and local cassava flour integration reduce dependency risks.

Infrastructure

On-site power generation, water treatment, and maintenance capabilities ensure continuous operations.

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Market

Proven demand with population growth, urbanisation, and limited competition provide market security.

💱

Currency

Local sales in local currency, phased equipment procurement, and natural hedging through operations.

Ready to Execute

Our strategy is proven, scalable, and ready for implementation. Join us in transforming African food security.

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